Advanced Advertising Strategies // MSCH-A441
I created a campaign to rebrand Stacy’s Pita Chips. The goal for this campaign was to separate Stacy’s from other healthier chips in a highly saturated market. Since healthier snacks can have the stigma of being bland or boring, I came up with the campaign slogan “Take a break from boring”.
I created 5 designs for this campaign that were presented as magazine and social media ads.